MailCamp is a free show & tell event on 17 May 2012 for people interested in how the public sector uses email marketing, newsletter and alerts to engage its audiences.

Email alerts and newsletters – done well – have massive potential to increase take-up, boost online campaigns and support ongoing digital engagement. You can build all the social media communities you like, but chances are, its the weekly email roundup, pinging into thousands of inboxes, that reminds people just how great they are.

Last year's MailCamp event was a great show+tell event where we shared experiences of:

• what makes effective email newsletters
• how best to keep people coming back through email alerting
• using email to support communities & events
• the strategy and content side of crafting great emails
• the technical side of email deliverability, design, spam, and legal traps

MailCamp is back for 2012, with a new home at the National Audit Office but hopefully the same great line-up of stories and questions.

A big chunk of the session will be show+tell followed up with some Q&A, so we hear not just the amazing case studies, but also tales from around the room about the brick walls and barriers to using email well, so you can see if others can help out with good ideas.

This format only really works if you're able to contribute your own experiences, ideas and challenges in using email marketing and alerts. So don't be shy about showing us the way you're currently using them - the things you're proud of, and the things you aren't.

We'll be putting together the running order in early May - if you'd be willing to share your experiences with the group in a short (5 min) presentation, please drop us a line now.